Rooted in Freshness
At terra freska produce, our team is the heart of everything we do. With diverse expertise and a shared passion for fresh, high-quality produce, we work together to bring the best to our clients every day.
From procurement to sales and operations, every member plays a vital role in delivering excellence and supporting our mission to serve communities with the freshest fruits and vegetables.
Mike Dattoli
Founder
Our Dedicated Team
Mike Dattoli
President
Mike is a visionary leader with deep roots in the produce industry. From retail to wholesale distribution, he’s mastered sourcing, logistics, and market trends. Passionate about quality and sustainability, he’s dedicated to supporting farmers, building strong partnerships, and ensuring fresh, top-quality produce reaches more people.
Contact: 905 677 2822 x266 x390
Email: mdattoli@terrafreska.com
With over 30 years in the industry, Mimmo is a driving force in Canadian produce. He’s held senior retail executive roles and brings a wealth of experience in wholesale. Known for his strategic vision and commitment to innovation, he plays a key role in strengthening both local and global produce networks.
Contact: 905 677 2822 x389
Email: mfranzone@terrafreska.com
Luca DeMarco
Director of Procurement
Mimmo Franzone
Vice President, Procurement & Business Development
Luca brings over 20 years of expertise in fresh produce, including 13 years specializing in domestic and international procurement. Fluent in English and Italian, he’s a key part of our dynamic team, ensuring we bring the best produce to market.
Email: ldemarco@terrafreska.com
Office: 905 677 2822 x253 x387
Mike Fiasche
Sales Manager
Mike brings over 25 years of retail and people management experience to Terra Freska. With roots in the produce industry since he was just 16, his deep understanding of the business and commitment to building strong relationships make him a key force on our sales team.
Contact: 905 677 2822 x380
Email: mfiasche@terrafreska.ca
Michael Fiorillo
Account Executive
He began his produce career in 1988, starting with new items and merchandising before broadening his expertise. With 24 years as a store manager and 3 years as a produce manager, he is passionate about food and dedicated to excellent customer service. Fluent in English and Italian, he now serves as an account executive, specializing in key clients while maintaining strong relationships across all accounts.
Email: mfiorillo@terrafreska.com
Office: #905 677 2822
Sona Tom
Customer Service Representative
Fluent in English, Malayalam, and Hindi, Sona Tom brings a unique blend of technical knowledge and people skills to her role. She holds a diploma in Supply Chain Management and a degree in Civil Engineering, along with valuable experience in customer service. Sona is passionate about the food industry, recognizing its vital role in a country like Canada, where imports are essential to providing nutritious options to communities.
Contact: 905 677 2822 x383
Email: stom@terrafreska.com
Finance and Accounting Department
416-354-2888